Privacy
Privacy policy
What we do with your data, and only what is necessary.
Data controller
Maison Alène, reachable at contact@maisonalene.com.
Data collected
When you order: name, delivery address, e-mail, phone and order details. Through the contact form: name, e-mail, your message and, if you give it, the watch concerned. For the newsletter: your e-mail. For the virtual try-on: the photo you choose to send.
Why
To process and deliver your order, answer your requests, send you the newsletter if you asked for it, generate the virtual try-on preview, and meet our accounting and legal obligations.
Our providers
Stripe (payment: we never see or store your card details), Netlify (website and form hosting), Replicate (virtual try-on preview), the chosen carrier (delivery). Some are based in the United States: transfers are covered by the European Commission’s standard contractual clauses.
Retention
Orders and invoices: 10 years (accounting obligation). Contact requests: 3 years after the last exchange. Newsletter: until you unsubscribe. Virtual try-on photo: not kept by Maison Alène, deleted by Replicate after about one hour.
Cookies and storage
The site uses no advertising cookies and no audience measurement. Your cart is saved in your browser (local storage), on your device only. Fonts are loaded from Google Fonts, which sends your IP address to Google.
Your rights
You may access, correct, erase or restrict your data, object to its processing or ask for its portability by writing to contact@maisonalene.com. You may also complain to the CNIL (cnil.fr), the French data protection authority.
Minors
Our products are intended for adults; we do not knowingly collect data about minors.
Updates
This policy may change; the date of the last update appears below. Last updated: 25/10/2026.
A question?
Our customer service replies within 48 working hours, by e-mail or through the contact form. Include your order number so we can answer faster.